The We Do Marketing Hour

Bait The Hook to Suit The Fish: How to Capture Your Ideal Clients

In this episode of SEO Hour, we talk about capturing new leads and building our lists using lead magnets and bait. How to bait the hook to suit the fish. Are you using targetted content to get users to leave their contact info with you? In this episode I dive into several baiting I use internally and for my clients to create and grow my list and how I create content to now nurture that list using social media, email marketing and more.    https://www.wedowebcontent.com/blog/content-marketing-bait-hook-suit-fish/ Legal Content Writing Law Firm SEO

leverage Google's Featured Snippets for Your Law Firm

In this episode of SEO Happy Hour we dive into the strategies we use to help our clients rank in the zero position on Google. Learn about rich snippets, content creation, link authority and more.

How to Develop a Kick-Ass Link Loving Law Firm Content Strategy

In this episode of SEO Happy Hour, we dive deep into developing a solid and proven content strategy for your law firm. We discuss, blogging, article writing, FAQ's, featured snippets, and foundational content. Our training is proven by our law firm website case study and content plan. Start watching now and learn how to take market share from your competitors. 

HTTP vs. HTTPS:

In this webinar Jordan and I go through the October Google update regarding non-secure websites and the SSL certificate. You'll learn the why, the how the reasoning and the benefits. https://www.wedowebcontent.com/

How to Increase The Ranking and Organic Value of Your Law Firm Website

In this episode of SEO Happy hour, our team of SEO experts dive into a client case study. This is highly competitive a personal injury and SSD firm. In the video, we show you where we started to where we are today using all of our strategies including public relations. Everything from SEO Audit to content strategy and PR link building.   During the training, you'll learn... How we quickly catapulted the value and traffic of one law firm's website How you can calculate the organic value of your own website And most importantly...how you can do the same thing for your law firm's website Plus much more! www.wedowebcontent.com

SEO Happy Hour: Guest Eric Enge "Why Good Content Must Die"

In this episode of SEO Happy Hour, we have the pleasure of having SEO rockstar Eric Enge of Stone Temple Consulting with us. Eric, Jason and me go through content, SEO case studies and prove the value of good content.  Eric drills down several SEO case studies and proves the ranking power of content and links working together for a cohesive and powerful digital strategy. How are you developing links and content for your business? What are social channels ad influencer relationships you using in your strategies? Watch now and learn how Eric and his team help their fortune 500 clients get results. Eric's Bio: Eric was named 2016 Search Marketer of the Year (Male) at the Landys (http://searchengineland.com/2016-landy-awards-winners-260063), and 2016 Search Personality of the Year at the US Search Awards (http://www.ussearchawards.com/2016-winners), and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards. Eric has been speaking about digital marketing for more than a decade. He keynotes many conferences every year, including this year's Pubcon Las Vegas in a joint keynote with Gary Illyes. Eric is co-author of The Art of SEO (http://shop.oreilly.com/product/0636920032908.do), and also writes columns for sites such as Search Engine Land, and Moz. Eric is the Founder and CEO of Stone Temple Consulting (STC), a 70 person digital marketing agency based in Massachusetts, and STC offers content marketing, SEO, and social media services. STC's clients include some of the world's largest e-tail sites and brands. At We Do Web Content we develop SEO, Content and email strategies for developing leads and nurturing those leads.   Law firm SEO, Legal marketing, Content marketing,  https://www.wedowebcontent.com

SEO Happy Hour: The Difference Between Web Development and SEO

In this episode, we talk about the difference between web development and SEO. Do you know the difference?  When buying or updating your website, t is important to keep in mind that your designer and developer may not optimize your website for user experience, for technical issues like slow speed, 404 errors, meta data like h1 tags or duplicate content. Your web developer/designer may be designing and creating a custom website for you. Therefore, its imperative that if you are going from a current site to a new design or upgrade, make sure to ask or hire a technical SEO to run an audit and fix any current issues that may hinder the performance of your new website.   Need help with an audit? Schedule one here: https://www.wedowebcontent.com/free-content-analysis

The Truth About Legal Directories

In this Podcast we will teach you how to Measure the Effectiveness of Legal Directories and Help Justify the Cost. In this video webinar Jason and I go through how to reverse engineer the value of the legal directories lawyers are being sold ion. Learn how to use the legal directories for indirect SEO value and get the scoop on choosing and negotiating with the directory sales people.

SEO Happy Hour: Blogging Strategies for law firms

In this episode of SEO Happy Hour, I dig into legal blogging and share some unique tips that will help you get started creating a new blog in no time. Stop taking blogging advice and learn how to build ranking foundational content that ranks and drives traffic.