The We Do Marketing Hour
The F&*$ing Honest Truth About Law Firms & Radio Ads

The F&*$ing Honest Truth About Law Firms & Radio Ads

September 15, 2021

“When it comes to your law firm, you need to make as many impressions as possible,” says Gary Sarner, Founder of ROI360PLUS. After 35 years of experience in advertising, Gary understands exactly what tools lawyers need to maximize their marketing. In today’s episode, host Alex Valencia and guest Gary Sarner, sitSarner sit down to discuss radio ads and why every law firm needs to be doing them. 

According to Gary, a shocking “ 80% of law firms still spend their money on TV," and while TV advertising does generate new clientele,  there are massive amounts of missed opportunities on the radio, specifically for personal injury lawyers. Gary explains that when an injury or accident arises, the client is most likely not watching TV, so that’s why it's important to touch people where they are. If you redirect just a small percentage of your budget to advertising on the radio, you can be sure that your business will explode. 

While radio advertising is proven to yield results, the most important component to the success of your firm’s advertising is your reputation. Nothing you say on-air will have any meaning until you are the trusted attorney in your community.  Whether you are a one-person firm, or a 300 -person firm, it is crucial to be active in the community by building relationships and a brand that people believe in. At the end of the day, “it’s not about how great the law firm is; it’s about how trusted the law firm is.” 

Whether you’re in advertising or looking to improve advertising for your firm, you won’t want to miss this week’s episode of The We Do Marketing Hour podcast. Tune in for a straightforward conversation about radio ads, how to incorporate them, and why they are the golden opportunity to promote your firm. 

If you like what you hear, please follow and, leave a review, and tune in Wednesdays wherever you get your podcasts! 

 

Quotes:

  • “If you aren't checking your spot times on a daily basis- if you're doing radio and TV- and auditing what you get on OTT in digital media, you need help because you have to do that.” (09:26-09:40)
  • “Google gets the credit for probably 95% of all leads that come into law firms.” (12:30-12:38)
  • “It's not about how great the law firm is; it's about how trusted the law firm is.” (16:13-16:18)
  • “I find it shocking that over 80% of the law firms that are doing broadcast media still spend most of their money on TV. By the way, TV is amazing, but there's no car accident, or slip and fall happening while you're watching TV.” (19:21-14:42)
  • “Well, I can tell you one thing, radio works, and TV works. If it didn't, you didn't buy it right and you sure as sh!t didn't have good creative. Because great creative, and being purchased right, will bring leads to any business out there.” (31:15-31:35)
  • “If I can tell one thing to all you big TV guys, if you cut 10% of your TV budget and add it to the radio, you will explode.”(35:52-36:03)

Default Links:

Guest LinkedIn - https://www.linkedin.com/in/garysarner/ 

For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06 

Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/

For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com

The Blueprint: Legal Marketing Talk with Stephen Smith

The Blueprint: Legal Marketing Talk with Stephen Smith

September 8, 2021

Stephen Smith, vice president of business development at Broughton Partners, knows there are a lot of missing ingredients in most attorneys' recipe for success. After years of experience in the legal industry, he created his vision to develop a company that offers a one-stop solution to legal marketing. In today’s episode, host Alex Valencia and guest Stephen Smith, sit down to discuss what legal professionals, specifically in torts, need to do in order to diversify and build their practice. 

When it comes to mass tort law, one of the biggest obstacles to overcome is marketing. In the legal space, it is common to get bombarded with third-party companies promising to provide your business with credible leads that will help take your business to the next level. Unfortunately, this is often smoke and mirrors. Stephen explains that you could be putting thousands of dollars towards the purchase of affiliate leads with no integrity instead of investing in real advertising.

Once you've mastered marketing, it is necessary to hire a third-party intake company, and then really focus your attention on consulting. Together, solid marketing, skillful intake, and superior consulting will convert leads into qualified claimants and give you the opportunity to win more cases. 

Tune in to this week’s episode of The We Do Marketing Hour podcast for a conversation with Stephen Smith about legal marketing. Learn more about tort law, the development of Broughton Partners, and how to develop a business blueprint that will yield your firm the most success!

If you like what you hear, please follow and leave a review. Tune in every Wednesday wherever you get your podcasts! 

Quotes:

  • You can have whatever you set your mind out to, but you have to bear the task.” (11:08-11:12)
  • “One thing I learned from life is you never know who or what situations are going to leave an impression on you.” (13:33-13:40)
  • “But the hard work, dedication, what you do in the hard times and how you push through them is what creates success.” (30:40-30:46)
  • “One of the biggest missing components is consulting.” (42:29-42:33)
  • “We felt that if we built a company that did marketing in-house, could answer all questions, and do consulting to help guide them through this, it would make them successful.” (43:33-43:45)

Default Links:

Link with Stephen on LinkedIn: https://www.linkedin.com/in/stephen-w-smith-72502949/

For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06 

Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/

For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com

Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases

Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases

September 1, 2021

After two decades in the field of SEO and legal marketing, Jason Hennessey, CEO of Hennessey Digital, wanted to give back to his community. During the pandemic, he was inspired to write and publish his book Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases to educate and empower legal professionals on the magic of SEO. In today’s episode, host Alex Valencia and guest Jason Hennessey discuss how the SEO trifecta can help law firms get more cases. 

At first, the concept of SEO can appear intimidating, but most people tend to overcomplicate it. SEO is realistically composed of three working parts: the integrity, content, and the popularity of the website. According to Jason, if you are attentive to these three areas, Google will work in your favor.  

Google is searching for the ability to crawl through a website, see that it loads quickly, and doesn't contain duplicate content or broken links. It is necessary that a law firm owner knows what tools are needed to check and maintain the integrity of their website.  In addition, Google monetizes on content, so it becomes crucial for a firm to publish satisfying and relevant content on a consistent basis. Jason suggests paying attention to FAQs that come through your live chat and emails to help with content creation. In the end, a reputable website with applicable information will increase popularity and drive more traffic.

While SEO can be the most powerful tool for a business, Jason also warns listeners on the existence of negative SEO. Stay on top of plugin updates to prevent your site from vulnerability to malware. Be aware of malicious attempts to ruin your credibility with spammy links and/or duplications of your website. 

Tune in to this week’s episode of The We Do Marketing Hour podcast for a conversation about the simplicity of SEO. You won’t want to miss the chance to hear tips from industry expert Jason Hennessey on how to easily master the Google algorithm so that your firm can attain more clients and win more cases! 

If you like what you hear, please follow and leave a review. Tune in every Wednesday wherever you get your podcasts! 

Quotes:

  • “I just wanted to clear the air, and I wanted people to actually become educated and empowered on how truly magical SEO is. And if it's done right, it can really make a radical difference to any business, but particularly your law firm.” (11:14-11:29)
  • “Just the link value alone will make your website rank higher on Google for your terms.” (19:24-19:29)
  • “Without content, Google can't monetize.” (21:01:21:04)
  • “Google rewards websites that continue to publish content on a regular basis.” (21:33-21:38)
  • “Just having a website that is technically sound and has really good content is just two pieces of the puzzle. You got to then include that third piece, which is popularity.” (24:23-24:32)
  • “Negative SEO is real, and I just want people to be aware of that.” (38:19-38:22)

Default Links:

Purchase Jason’s Book on Amazon: https://www.amazon.com/gp/product/1544519370/ref=as_li_tl?ie=UTF8&tag=jasontracking-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=1544519370&linkId=232c5b9237c320dab5a895ac9066e1d1 

For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06 

Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/

For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com

 

The Secrets to Law Firm Hiring and Team Success

The Secrets to Law Firm Hiring and Team Success

August 25, 2021

Every business owner envisions hiring a dream team, but why are so few successful in doing so?  “Turns out it's easier to identify who will not work out than it is to identify who will work out,” says Jay Henderson, performance expert and author of The Ultimate Small Business Guide to Hiring Super-Stars. In today’s episode, host Alex Valencia and guest speaker Jay Henderson discuss how hiring decisions can affect a law firm’s success. 

Approach the hiring process with the mindset of protecting your business. It is costly and painful to hire the wrong people and your business will pay a price. According to Jay, it is important to learn as much information about someone as possible before you make the decision to bring them onto your team. Don’t rush into hiring people; if someone makes a good first impression, sit on it and get to know them more. You want to understand not just the good, but also any issues that the prospect will bring to your firm. 

Once your firm makes those good hiring decisions, your employees’ success depends on your firm’s leadership. Jay explains that it is critical for leadership to reduce distractions that can get in the way of employees’ success. Leadership should create one goal that all the employees commit to. Further, if you allow employees to have a say in how the firm is run, accountability will come naturally. At the end of the day, employees want to be respected, so if you create a culture based on respect, you will produce a high-performing team. 

Tune in to this episode of The We Do Marketing Hour podcast for a conversation about how Jay’s system helps law firms create and develop long-term, productive teams. Learn how to take your business to the next level by hiring rockstar employees and implementing simple tweaks that will yield your firm the greatest benefits. 

If you like what you hear, please follow and leave a review, and tune in Wednesday mornings wherever you get your podcasts! 

Quotes

  • “Everyone has talent but the problem is that everybody gets in their own way and they restrict themselves with natural biases or all kinds of other things that we go through in life, and they get in the way of us being able to perform at our greatest ability.” (11:01-11:16)
  • “We want to know, what's their emotional control? What's their problem-solving ability? How good is their judgment? Where are the biases focused? What will they see and what will they naturally miss.” (25:19-25:31)
  • “Turns out that it's easier to identify who will not work out than it is to identify who will work out.” (25:44-25:52)
  • “Your goal when you're hiring is to learn everything you possibly can about the person.” (28:18-28:23)
  • If your gut says to hire that person, don't listen to that. It doesn't mean don't hire them. I just mean keep looking at them and try to be objective if you can.  But if your gut tells you don't hire that person, you should listen to that. (38:28-38:40) 
  • “There is so much waste going on in our firms that it's astounding. And it's not hard to make tweaks. It's actually quite simple to make the tweaks to make the changes that bring the greatest benefit.” (44:57-45:14) 

Links

https://www.jayhenderson.org/

For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06 

Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/

For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis at contact@thewedomarketinghour.com

Virtual Receptionists and Live Chat

Virtual Receptionists and Live Chat

July 2, 2021

“76% of lawyers are saying that they are overworked” and spend too many hours doing administrative tasks, says Maddy Martin, VP of Marketing at Smith.ai. In today’s episode, your host Alex Valencia and guest speaker Maddy will discuss ways your firm can convert more clients from SEO traffic with the use of virtual receptionists and live chats. 

One of the key elements to retaining online leads is mastering responsiveness. In fact, two-thirds of clients’ decision making comes from the initial response from the law firm. Maddy says there are three components to mastering responsiveness: speed, channel (where your content lives), and the content itself. 

As a law firm’s owner, you do not have enough time in the day to tend to all of this and do your job, making it necessary for you to implement effective systems so your firm can continue to maintain and grow. 

According to Maddy, delegating tasks to virtual assistants and live chats will allow your firm to have ongoing, personal, and compassionate communication with potential clients that will drive up your lead conversion. Studies have shown that live chatting has the potential to increase lead conversion by over 20%. In addition, it simultaneously allows for your firm to screen clients faster because almost half of your potential clients prefer the convenience of online chat.

Whether you’re just opening your doors and you want to capture every lead, or you've been in practice for years and want to be more effective at screening leads, your business can benefit from virtual receptionists and live chat. 

Tune in to this episode of The We Do Marketing Hour podcast. You won’t want to miss this incredible conversation about how to implement these customizable systems so your firm can grow while serving clients better and faster! 

If you like what you hear, please subscribe and leave a review, and tune in wherever you get your podcasts! 

Quotes:

  • “Leads are very much fleeting in the same way, easily lost if you're not paying close attention right in the moment to them. So it's critical that you pay attention to them at those moments of optimal conversion.”  (07:26- 07:41) 
  • “The biggest drop-off which also happens to be the biggest factor in the decision making process for the client - is right after that marketing hits.” (14:22- 14:35) 
  • “93% of leads convert after the sixth call attempt.” (28:13-28:18) 
  • “About 24% of the leads that are coming through are contacting the firm after hours- this is a wide range of practice areas - and 15% of the chat leads are net new - meaning they were not otherwise calling, emailing, filling in the contact form, etc. They actually only engaged when there was chat.” (44:02- 44:25) 

Default Links:

Link with Maddy on LinkedIn: https://www.linkedin.com/in/madelainemartin/

For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06 

Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/

For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com

Learn from Three of Legal Marketing’s Best SEO & Content Marketing Experts Part 1

Learn from Three of Legal Marketing’s Best SEO & Content Marketing Experts Part 1

December 17, 2020

Learn from the three legal industry's SEO and content marketing experts as they have a candid discussion and give you some insider information that will help your law firm or medical practice rank higher in Google and Bing. Meet the experts:

Alex Valencia | We Do Web Content: Co-founded We Do Web Content, an Inc. 5000 (2020) company in 2008. Member of Forbes Council and Search Engine Journal contributor. Master of business development and business growth. https://www.linkedin.com/in/wedowebco...

Jason Hennessey | Hennessey Digital: Jason Hennessey is an internationally-recognized SEO expert, author, speaker, entrepreneur, and business executive. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. https://www.linkedin.com/in/jhennessey/

Seth Price | Blue Shark Digital: Managing partner at Price Benowitz LLP. A personal injury attorney who has mastered scaling my firm and is now helping other B2C attorneys do the same through SEO and digital marketing strategies. https://www.linkedin.com/in/sethprice/

Three marketing experts walk into a studio ...There's no punchline, just a few successful SEO and content marketing experts chatting and putting you on to some incredibly valuable [SEO] game. Alex Valencia, Jason Hennessey, and Seth Price had helped lawyers rank in the search engines before Google was a household name. Join them for this FREE webinar; we promise it will be worth your time! What’s in it for you: You want to be the "go-to practitioner" in your area, right? Discover how to use your competitors’ online gains to your advantage (aka reverse engineering Google’s algorithm). Your customers won’t find you if they don’t see you. Understand why your page rank is still as crucial as ever. What you're doing now isn't working, so stop spinning your virtual wheels! Instead, get the low-down on SEO and content marketing best practices for 2021: inspiration and creativity. You’d be crazy not to want to be a part of a chill conversation with the industry’s leading legal SEO and content marketing experts.---#SEO #ContentMarketing #LegalSEO #SEO #ContentMarketing #LegalSEO #SEOForLawyers #SEOforDoctors #MedicalSEO

Getting Through the Pandemic with help from your PEO?

Getting Through the Pandemic with help from your PEO?

May 24, 2020

in the thick of the COVID-19 outbreak it is not just human lives at stake, but businesses as well.  Many companies are overwhelmed with an abundance of state and federal mandates, as well as employee concerns that are changing the way we do business.  2020 started with owners and executives conducting business as usual.  Managers were putting a pre-coronavirus business plan to action, accounting departments paid bills and issues paychecks while administrators and HR representatives focused on hiring and retention.  Now, what happens post coronavirus, do we freeze up and hope things will just go back to normal, or should we be proactive in getting in-front of how we manage our business in this new world? 

 

Today we have new legislation and state mandates being written every day that affects our businesses.  CARES Act, Social Security Tax Deferral, furloughing vs. termination were not topics on the agenda a few months ago.  As federal and state governments issue new emergency orders, and the government continues to provide economic relief packages, do you know how they may affect your business?  Do you have professional support to help navigate payroll, benefits, workers comp, and HR issues as they relate to your business?  What is your go-forward business plan?

https://www.totalbizgroup.com/

We Do Web Content: Legal Marketing

HR Outsourcing Companies Playing a Major role in helping businesses

HR Outsourcing Companies Playing a Major role in helping businesses

May 14, 2020

In the thick of the pandemic it is not just human lives at steak, but businesses as well.  Many companies are overwhelmed with an abundance of state and federal mandates, as well as employee concerns that are changing the way we do business.  2020 started with owners and executives conducting business as usual.  Managers were putting a pre-coronavirus business plan to action, accounting departments paid bills and issues paychecks while administrators and HR representatives focused on hiring and retention.  Now what happens post coronavirus, do we freeze up and hope things will just go back to normal, or should we be proactive in getting in-front of how we manage our business in this new world? 

 

Today we have new legislation and state mandates being written every day that affects our businesses.  CARES Act, Social Security Tax Deferral, furloughing vs. termination were not topics on the agenda a few months ago.  As federal and state governments issue new emergency orders, and the government continues to provide economic relief packages, do you know how they may affect your business?  Do you have professional support to help navigate payroll, benefits, workers comp and HR issues as they relate to your business?  What is your go forward business plan?

 

Professional employer organizations (PEOs), alternatively known as HR outsourcing organizations, are go-to partners when it comes to getting assistance with the administrative tasks that come with owning and operating a business.  From help with payroll and human resources (HR), to employee benefits, risk management as well as helping with state and federal changes, such as the CARES act.  PEO provide the back-office support to help your business navigate these unprecedented times. 

 

That said, I’m delighted to introduce Keith Tirico, owner of Total Business Group, to the SEO Happy Hour podcast. Keith is a great friend, fellow entrepreneur, and expert in the PEO field.  He has spent the past few years working with a variety of PEO’s, insurance brokerages, and service providers to help business owners streamline operations, reduce operational costs, and decrease employment liability.  Keith truly loves helping business and is here today to help you all better understand PEO and the benefits that come with outsourcing.

 

Join us as Keith and I discuss some of the following topics related to PEO and how partnering with a PEO can help with the current pandemic.

 

Video 1- What is a Professional Employer Organization (PEO)?:

  • What are PEOs and what services do they provide?
  • Business owners can wear many hats, how can a PEO alleviate the additional work?
  • What are the business benefits of a PEO? How can they cut costs?

Find Keith: https://www.totalbizgroup.com/

Visit Our site at: http://wedowebcontent.com/

 

 

“The Opioid Crisis: Mass Torts and Multi-Million Dollar Verdicts

“The Opioid Crisis: Mass Torts and Multi-Million Dollar Verdicts

October 14, 2019
 
The legal pressure on the pharmaceutical companies involved in America's opioid crisis is ramping up! I'm joined today by attorney Doug Zanes of Zanes Law, an Arizona-based injury law firm that serves clients nationwide. Together, we'll discuss the ongoing legal cases against opioids manufacturers, including the implications of Purdue's bankruptcy filing and Oklahoma's landmark $572M verdict against Johnson & Johnson. We'll also talk about the future of mass torts involving the role drug manufacturers played in the opioid crisis.
 
Update 10/4/19: This interview was taped before J&J's recent $20.4M settlement agreement with two Ohio counties.
 
 
Brought to you by: We Do Web Content and SEO Happy Hour
 
SEO Happy Hour: Interview with Sensei Yaniv Crave Jiujitsu

SEO Happy Hour: Interview with Sensei Yaniv Crave Jiujitsu

July 17, 2018

In this episode of SEO Happy Hour, I decided to interview my friend and #jiujitsu teacher, Sensei Yaniv. Sensei Yaniv is a father, brother, husband, business owner and proof of process bringing promise. We dive in the process of life, jiujitsu, business and marketing.

 

Content Marketing and SEO with We Do Web Content

 

Sensei Yaniv

Website: http://www.teamcrave.com/

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