Virtual Receptionists and Live Chat

“76% of lawyers are saying that they are overworked” and spend too many hours doing administrative tasks, says Maddy Martin, VP of Marketing at Smith.ai. In today’s episode, your host Alex Valencia and guest speaker Maddy will discuss ways your firm can convert more clients from SEO traffic with the use of virtual receptionists and live chats. 

One of the key elements to retaining online leads is mastering responsiveness. In fact, two-thirds of clients’ decision making comes from the initial response from the law firm. Maddy says there are three components to mastering responsiveness: speed, channel (where your content lives), and the content itself. 

As a law firm’s owner, you do not have enough time in the day to tend to all of this and do your job, making it necessary for you to implement effective systems so your firm can continue to maintain and grow. 

According to Maddy, delegating tasks to virtual assistants and live chats will allow your firm to have ongoing, personal, and compassionate communication with potential clients that will drive up your lead conversion. Studies have shown that live chatting has the potential to increase lead conversion by over 20%. In addition, it simultaneously allows for your firm to screen clients faster because almost half of your potential clients prefer the convenience of online chat.

Whether you’re just opening your doors and you want to capture every lead, or you've been in practice for years and want to be more effective at screening leads, your business can benefit from virtual receptionists and live chat. 

Tune in to this episode of The We Do Marketing Hour podcast. You won’t want to miss this incredible conversation about how to implement these customizable systems so your firm can grow while serving clients better and faster! 

If you like what you hear, please subscribe and leave a review, and tune in wherever you get your podcasts! 

Quotes:

• “Leads are very much fleeting in the same way, easily lost if you're not paying close attention right in the moment to them. So it's critical that you pay attention to them at those moments of optimal conversion.”  (07:26- 07:41) 
• “The biggest drop-off which also happens to be the biggest factor in the decision making process for the client - is right after that marketing hits.” (14:22- 14:35) 
• “93% of leads convert after the sixth call attempt.” (28:13-28:18) 
• “About 24% of the leads that are coming through are contacting the firm after hours- this is a wide range of practice areas - and 15% of the chat leads are net new - meaning they were not otherwise calling, emailing, filling in the contact form, etc. They actually only engaged when there was chat.” (44:02- 44:25) 

Default Links:

Link with Maddy on LinkedIn: https://www.linkedin.com/in/madelainemartin/

For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06 

Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/

For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com

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