Learn from Three of Legal Marketing‘s Best SEO & Content Marketing Experts Part II

Do you want to be the go-to practitioner in your area? Then you need to figure out how to master Google’s algorithm. In today’s episode, host Alex Valencia sits down with SEO experts Jason Hennessey and Seth Price to discuss recent search engine changes that you need to know about so you can maintain a strong online presence for your future clientele. 

According to Seth Price, 10 years ago Google wasn't spending a lot of time considering user behavior signals. In the advancing age of search, Google primarily uses reviews and clicks to analyze patterns of consumer behavior. It's not enough to just know which ranking signals are working, you also need to know what environment each signal operates best in. You want to prioritize information that is going to be relevant and yield solid leads but in order to avoid penalization, Jason explains you need to stay within a threshold that appears natural to Google. Be conscious of the anchor texts, and links that you include in your content, and make a point to respond to all of your reviews in a timely manner. At the end of the day, it’s about balance; if you are diligent in following Google’s idea of a good user experience, your law firm will reap the benefits. 

If what you're doing right now isn't working, it’s time for you to stop spinning your virtual wheels. Tune into this week's episode of The We Do Marketing Hour podcast to get the low-down on SEO content, marketing, and other 2021 best practices so you be the #1 lawyer in your area. 

Quotes:

• “ I think one of the hardest things about SEO is that Google will tell you one thing, but that may or may not be true.” (09:16-09:09:21) 
• “Anywhere from 7-10% of your link equity should probably contain either naked links or your branded stuff.”  (14:44-14:51)
• It's now 2021, Google has had all this time, and local Spam is still infiltrating the world and causing problems in many markets, and they just don't seem to be putting the resources they could easily use to shut it down. Seth 21:18-21:32
• “Don't be scared or intimidated to write content that you think you'd be competing nationally because Google is sophisticated enough now to understand where the IP address that somebody is doing the search versus the IP address of the firm.” (36:35-36:48)

Default Links:

Guests' LinkedIn Profiles -

 https://www.linkedin.com/in/jhennessey/

https://www.linkedin.com/in/sethprice/ 

For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06 

Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/

For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com

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